Relevant sources of traffic for gambling offers in 2021
Online gambling will always live on. Even an affiliate newcomer can notice it and be supported in his wisdom by his more experienced colleagues, who know the industry inside out.
Yes, if we compare how difficult driving traffic to gambling offers now and, say, a couple years back, then we can all let out a sigh of nostalgia — what a golden time it was. BUT! Even in the most difficult times, there are always relevant traffic sources that, with the right approach, can repay your invested funds and time. And it is these sources, as well as their pros and cons, we are going to talk about in this article.
It’s a pity that there are no general statistics that would show how many lone-wolf affiliates “merged” with teams, during the storms that shook Facebook in late 2020. The market chewed up and spat out those who failed to adapt and sent them off to seek their fortune elsewhere. Russian gambling offers are kinda laying low, cooling down (especially after those issues with payments), but many of the higher ups retained their positions and are still working through Facebook after adjusting to the current situation.
Why everyone wants to drive traffic to gambling offers through Facebook:
· It’s the most popular social network in many countries;
· More than 1.5 billion active users per day, which allows to drive traffic to gambling offers for almost any GEO;
· Accurate targeting, modern algorithms for finding and expanding the audience;
· Automatic cost per click optimization;
· Ability to launch ads in Instagram, Whatsapp and Audience Network all from a single account;
· Easy-to-customize targeting settings. Even a beginner can get the handle of it using instructions which there is an abundance of online;
· Advanced statistics for easy work with analytical data, etc.
The list goes on, but you already know that Facebook is the main traffic source for many affiliates. All the while, it’s well known that driving traffic through Facebook isn’t all that and that there are many pitfalls there, after all many experts from different teams are more than willing to share their insight. Here’s a workshop that can serve as a good example.
Among the drawbacks, we can highlight micro expenses and problems with accounts or rather with them getting permabanned. Although many note that the situation is gradually improving, entering Facebook with the objective of driving traffic to gambling offers in decent volumes is getting increasingly more difficult. The top affiliates attract traffic through applications, which makes the next source equally relevant in 2021.
Google UAC
“The best alternative to Facebook for working with gambling offers through applications”. This is how LeadBit Gambling representative Stas Korobka described UAC at the Pro Traffic conference.
Google UAC (Universal App Campaign) is a service, which deals exclusively with promoting mobile apps. Ads are displayed in the search engine results, on YouTube, in Google Play, DNC, as banners, which basically allows you to create a very wide coverage.
Targeting isn’t used in this case. The webmaster can only enter the GEO configure the bit and the target action, and then Google’s algorithms start promoting the app automatically. For gambling this is more of a con rather than a pro, since by using the targeting settings many webmasters try to keep to at least one age group — males 30–35+. But large volumes of traffic, a variety of creatives and the low probability of getting a ban overtrump this disadvantage.
Among the difficulties of working with this source we can highlight several:
· impossible to optimize traffic and control its quality;
· difficult to develop apps.
So, as of February 2021, you will definitely need to hire a programmer to promote gambling offers through UAC. Affiliate programs cannot yet pump out applications as easily as with iOS and Android, and they definitely can’t immediately replace them on first request from their partners.
Google Adwords and DNCs
“Don’t try to outsmart Google. It’s 300 times smarter than Facebook.” — were the words of Traffic Devils Adwords and DNC owner in an interview with ZorbasMedia.
Just like with Facebook, there are certain rules regarding online gambling ads, which makes direct launches very difficult. But Alex himself admits that about 30% of the total traffic comes from this source. How do they manage to hit such numbers?
Server cloaking helps divert bots to white-hat pages, thereby bypassing automatic moderation. This isn’t your average ready-made open access solution. Rather it’s their own “concoction with secret ingredients”. But the criteria are standard: device model, GEO, time zone.
Individual development in many cases also allows you to extend the lifespan of the app and get traffic from Google accounts for a while. Regular accounts won’t cut it here. For launches, bought/rented/farmed-out trusted and with user history accounts are employed. At the same time, Google is constantly improving their algorithms, making the affiliates’ job that much harder. It is becoming more difficult to farm every year, so the purchase of ready-made accounts is a less labor cost way to promote the application through Google.
In your account, you upload creatives, set the GEO, sex, age, device type (smartphone, tablet, PC), ad placement (search engine, DNC), ad rotation, display restrictions and other parameters necessary to launch an ad campaign. You should always create and upload several ad banners to test them out and pluck out the ones that performed the worst.
And that’s it?
Not yet. These are only the most reliable options that are constantly studied by affiliate marketers.
Don’t forget about capper traffic. It works great in both the Russian segment of the Internet and in Tier 1 countries, not to mention countries where people’s mentality encourages them to listen to the opinions of others. We already talked about such GEOs and even drew comparisons.
When it comes to attracting new users, push-notifications have been dead for a while now, but they are still an excellent tool to put the squeeze on the player and get him back in the game.
Reminders in messengers and via SMS will also remain relevant in 2021. But the main problem also persists — the difficulty in finding/amassing/buying a database that won’t bombard you with negative reactions and reviews after your first set of reminders.
Friends, do you want even more info? Leave a like or your opinion down in the comments. We’ll be happy to prepare for you another helping of relevant info on each source we mentioned in this article.
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